Security Numbers

• 1% - Approximate number of compromised card numbers actually used in fraud (ClearCommerce, Gartner - http://msnbc.msn.com/id/6030057/)
• 34,758 - Unique phishing reports submitted to APWG recorded a yearly high of in December 2008 (previously (when?) 13,000-15,000) antiphishing.org
• 31,173 - The number of crimeware-spreading sites infecting PCs with password-stealing crimeware in December 2008 – an all time high and 827% increase from January 2008. (antiphishing.org)
• 5.5 days - Average time online for phishing sites (ibid)
• 31 days - Longest time online for phishing sites (ibid)
• $1/customer - Cost of notifying impacted customers (e.g. in event of security lapse) (Leanne Toliver, Oct. 2005)
• $110*.10(impacted customers) - Cost of credit monitoring software (industry average, ibid)
• 24 - Hours withing which the majority of damage is done by phishers after e-mails are sent
• 1.7% - Percentage of identity-fraud cases from phishing - 'A phone survey released in January found that 1.7 percent of all identity-fraud cases could be traced to phishing. The average take was $2,320, considerably less than the overall average fraud loss of $5,686, according to the survey by the Better Business Bureau and Javelin Strategy & Research in Pleasanton, Calif. Almost 29 percent of the identity fraud found in the phone survey came from lost or stolen wallets, checkbooks and credit cards. "We're not saying there's not a real risk, but it's overhyped," said James Van Dyke, Javelin's founder.' (Source: Seattle Times 3/21/05)

Disaster Recovery

From "The Impact of Catastrophes on Shareholder Value," Rory F. Knight, Deborah J. Pretty, Oxford Executive Research Briefings,

• The essential distinctions between recoverers and non-recoverers appear to be that:
• There is among non-recoverers an initial negative response of over 10% of market capitalisation.
• In the first two or three months the magnitude of the estimated financial loss is significant among non-recoverers.
• There is a large number of fatalities. This seems to govern recovery in the first two or three months.
• Thereafter, the issue of management’s responsibility for accident or safety lapses appears to explain the shareholder value response.

General ECommerce

• $227.6 billion - Total U.S. e-commerce spending in 2010 (up 9% over 2009)   (comScore 2/8/11)
• $85.2 billion - Total Travel e-commerce spending in 2010 (up 6% over 2009)   (comScore 2/8/11)
• 9 out of 10 - 2010 U.S. Internet users visiting a social networking site in a month   (comScore 2/8/11)
• 4 hours - 2010 time spent on social networking sites per month by average internet user (1 out of every 8 minutes)   (comScore 2/8/11)
• 12% - Growth in U.S. core search market in 2010, driven by a 4-percent increase in unique searchers and an 8-percent increase in the number of search queries per searcher.   (comScore 2/8/11)
• 4.9 trillion - Number of display ads received by U.S. Internet users in 2010 (display ad impressions growing 23 percent in December 2010 versus December 2009)   (comScore 2/8/11)
• 1/3 - Portion of all display ads from social networking sites   (comScore 2/8/11)
• 0.1 second - approx. limit for having the user feel that the system is reacting instantaneously, meaning that no special feedback is necessary except to display the result.  (Jakob Nielsen)
• 1.0 second - approx limit for the user's flow of thought to stay uninterrupted, even though the user will notice the delay. Normally, no special feedback is necessary during delays of more than 0.1 but less than 1.0 second, but the user does lose the feeling of operating directly on the data. (Ibid)
• 10 seconds is about the limit for keeping the user's attention focused on the dialogue. For longer delays, users will want to perform other tasks while waiting for the computer to finish, so they should be given feedback indicating when the computer expects to be done. Feedback during the delay is especially important if the response time is likely to be highly variable, since users will then not know what to expect.  (Ibid)
• 100ms - Every 100ms increase in load time decreased sales by 1% (Kohavi and Longbotham - 2007)

Bar Research Links

Software Products

• In Web-server software, Microsoft has 20% of the fast-growing market, while the free Apache program, a Linux variant, has 70%--worth $6 billion in revenue had Microsoft gotten the sales. (Forbes 9/13/2005)
• Microsoft relies on Windows and a suite of desktop applications – products released a decade ago – for 80% of sales and 140% of profits. Newer products – the Xbox videogame machine, the MSN online service, the wireless and small-business software--collectively have racked up $7 billion in losses in four years.
• Microsoft, with $40 billion in sales and 60,000 employees,
• Ballmer is one of the richest men in the world. His 3.78% stake in his employer is worth $11 billion. Bill Gates owns 9.42% and, with other assets, has a net worth of $51 billion. And while Gates sells 20 million shares every quarter to diversify his assets
• In 2001 Microsoft promised that Vista would be ready in 2003; by mid-2003 it said 2005. Now Vista is set for year-end 2006, the company vows; some analysts say early 2007 is more likely.
• Source for above: http://www.forbes.com/home/technology/2005/09/12/microsoft-management-software_cz_vm_0913microsoft.html

Other

• 11 million / day - Emails sent worldwide in 2001 (estimated 36 by 2005) (Gartner, "Market Drivers and Inhibitors for ERMS Implementations, June 2002)
• 172,338,000 - number of unique websites on the Internet, as estimated by Netcraft (approximately 1 website for every 39 people in the world) (source)
• Costs of customer support (Gartner, 2001)
• $1 - voice (live agent)
• $.40 - email (agent)
• $.25 - web self help
• 1.2 zettabytes of unique information were created in 2011 (InfoWorld)
• 5 exabytes of unique information were created in 2008  (InfoWorld)

Links and Updated Numbers

• email client market share - http://emailclientmarketshare.com/