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BehavioralEconomics

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Saved by peterga
on December 11, 2008 at 12:35:00 pm

Behavioral Economics Notes

Interesting concepts

Anchors
Arbitrary Coherence
Attraction of zero
Relativity and Choice

Relativity and Choice

When presented with two choices with non-comparable qualities, e.g. A and B, the majority will choose A if an option like A but slightly worse (A-) is present, and the majority will choose B if an option like B but slight worse (B-) is present.